TV24 Desk: Bangladesh Brand Forum hosted the highly anticipated 11th edition of the Digital Summit, presented by Meghna Group of Industries (MGI), at InterContinental, Dhaka, on Saturday, February 22, 2025. This significant event served as a premier platform for distinguished industry leaders, digital experts, marketing professionals, and business strategists to convene and explore the dynamic and ever-evolving digital landscape. The summit facilitated in-depth discussions on how businesses and brands can navigate the complexities of digital transformation while staying attuned to shifting consumer behaviors and emerging technological innovations.
Guided by the overarching theme “Digital Renaissance: Innovating for Tomorrow’s Consumer,” this year’s summit took a forward-thinking approach to analyzing the intersection of technology, consumer psychology, and brand engagement. The discussions underscored how brands must rethink their strategies to forge stronger and more meaningful connections with the next generation of consumers, particularly Gen Z and Gen Alpha.
The event featured a meticulously designed agenda, comprising an exciting lineup of 2 Keynote Sessions, 4 Panel Discussions, and 2 Insight Sessions, all aimed at offering deep insights and practical solutions for digital transformation.
Delivering the opening remarks, Sajid Mahbub, Group CEO & Executive Editor of Bangladesh Brand Forum, emphasized the importance of embracing digital evolution as a necessity rather than an option. He stated, “We are witnessing an era where digital transformation is no longer a distant concept—it is happening all around us, redefining how businesses operate and how brands engage with their audiences. The digital renaissance calls for innovation, agility, and a profound understanding of consumer expectations. This summit is designed to equip industry leaders with the knowledge, tools, and strategies to rethink their approaches, foster deeper engagement, and navigate the complexities of today’s fast-changing digital terrain.”
The 11th Digital Summit featured two exclusive keynote sessions conducted by reputed speakers like Zaved Akhtar, Chairman & Managing Director, Unilever Bangladesh Ltd.; President, Foreign Investors’ Chamber of Commerce & Industry (FICCI); and Mahtab Uddin Ahmed, Leadership Consultant, Telecom Expert, President, Institute of Cost and Management Accountants of Bangladesh (ICMAB); Founder & Managing Partner, BuildCon Consultancies Ltd.
Javed Akhter shared valuable insights on the transformative role of AI and data-driven strategies in modern business operations. His keynote session highlighted how AI has become a fundamental tool in solving business challenges, with Unilever deeply integrating AI across its operations. He emphasized the importance of personalization and multi-channel strategies in meeting the diverse needs of today’s digital consumers. Data analytics, machine learning, and advanced algorithms are enabling businesses to anticipate market demand, manage inventory efficiently, and refine marketing strategies for maximum impact.
The panel discussions featured timely and impactful topics like “The New Age of Consumer Engagement: Hyper-Personalization & Experience Economy,” “Data-Driven Creativity: Marrying Insights with Innovation,” and “The AI Revolution in Digital Marketing: Navigating the Future,” and Cancel culture & digital marketing: Surviving in the Gen Z era.
“In the first panel discussion, panelists discussed how brands are moving beyond traditional mass marketing, focusing instead on creating personalized, trust-based relationships that resonate on an individual level—while maintaining a strong balance between privacy and security.
The panel and insight sessions included distinguished and reputed local speakers like Ahsanur Rahman, Svp – Head of Media & Digital Marketing, Bkash Ltd.; Urfi Ahmad, General Manager, Vml Bangladesh; Dipesh Nag, Managing Director, Grameen Danone Foods Limited; Sayeda Umme Salma (Jhumur), Chairman & Ceo, Brandgear; Muhammad Nafeezul Bari, Head of Digital Transformation & Innovation, Adcomm Limited; Md. Ehsanul Hoque, Regional Partner Director, Apac, Mediam Bangladesh Ltd.; Arifur Rahman, Director – Digital Media, Starcom Bangladesh; Kaymun Amin,
Founder And CEO, AdPlay Technologies Ltd.; Joshua Adhikari, Regional Director – South Asia, Eskimi; Tanzeen Ferdous, Chief Executive Officer, Delhivery Ltd.; Drabir Alam, Chief Operating Officer & Director, X – Integrated Marketing Agency; Munaf Mojib Chowdhury, Head of Brand & Communication, Axentec Plc.; Md. Saimum Hossain, Co-Founder And Head of Business, Geeky Social; Assistant Professor, University Of Dhaka; Tasfia Tasbin, Co-Founder & CEO Markopolo.Ai; Ayesha Farzana, Senior Vice President, Grey Advertising Bangladesh Ltd.; Sharmin Rahman, Head of Corporate Brand, Grameenphone Ltd.; Hasib Hasan Chowdhury, Executive Creative Director, Adcomm Limited; Jaiyyanul Huq, Chief Creative Officer, Dotbirth Limited; Raquib Chowdhury, Executive Creative Director, X – Integrated Marketing Agency; Mahadi Hasan Sagor, Managing Director, GEEKY Social and Ishtiaque Shahriar, Executive Vice President and Head of Department – Digital Assets & Communications, Communications Division, bKash Limited.
Bangladesh Brand Forum initiated the Digital Summit in 2014. Over the years, it has become the premier platform for the country’s digital marketers. More than 350 professionals attended this year’s summit, delving deep into industry challenges, sharing multi-dimensional experiences, and discussing strategies to integrate technology and innovation into the ever-changing digital marketing landscape. The summit served as a dynamic space for leaders to analyze digital trends, develop industry guidelines, and contribute to the advancement of digital media marketing.
An initiative of Bangladesh Brand Forum, the 11th edition of Digital Summit was presented by Meghna Group of Industries (MGI); Knowledge Partner – Marketing Society of Bangladesh (MSB); Official Carrier Partner – Turkish Airlines; Hospitality Partner -InterContinental Dhaka; Technology Partner – aamra technologies limited; PR Partner – Backpage PR.
