TV24 Report: Robi Axiata PLC, in strategic collaboration with global cybersecurity leader Kaspersky and local partner ICT Distribution, has officially launched Kaspersky Premium services for Robi and Airtel subscribers in Bangladesh. This groundbreaking initiative aims to deliver world-class digital protection seamlessly to millions of mobile users across the country.
The announcement was made at a high-level event held at the Renaissance Dhaka Gulshan Hotel, attended by senior leaders from the ICT and cybersecurity industries, including representatives from Kaspersky, ICT Distribution, Robi Axiata PLC, and prominent members of the media. The event marked a significant milestone in the journey toward enhanced national cybersecurity.
With Bangladesh experiencing rapid growth in digital adoption, the need for real-time protection against cyber threats such as malware, phishing, and ransomware has become increasingly urgent. Kaspersky Premium is designed to meet these challenges by offering advanced cybersecurity solutions that are easy to access and subscribe to, directly through Robi and Airtel’s mobile billing systems.
Advancing a Safer Digital Bangladesh
The introduction of Kaspersky Premium is a key step in strengthening the country’s digital resilience, particularly among youth — the most active segment of internet users. As students, content creators, gamers, and digital entrepreneurs become increasingly reliant on mobile platforms, their cybersecurity needs must be proactively addressed.
The solution provides robust digital protection, safeguards user identities, and empowers parents with tools to monitor their children’s online activities — creating a safer and more confident digital environment for the next generation.
Leadership Remarks
Shihab Ahmed, Chief Commercial Officer, Robi Axiata PLC, commented: “This is more than a product launch — it’s a strategic step towards empowering our users with secure digital exploration. Robi remains committed to enabling safe and smart connectivity across Bangladesh.”
Choon Hong Chee, Head of Consumer Channel, APJ, Kaspersky, added: “This partnership is a reflection of our global mission to protect users wherever they are. With Bangladesh’s rapidly evolving digital landscape, robust cybersecurity is essential. Together with Robi and ICT Distribution, we are proud to bring this vision to life.”
Ali Obaid, Group CEO & Chairman, ICT Distribution, said, “Our role has been to successfully localize a global brand like Kaspersky for the Bangladeshi market. The smooth integration of this service across Robi and Airtel’s networks sets a new benchmark for mobile cybersecurity in South Asia.”
The launch event welcomed 40 to 50 distinguished guests, including representatives from Robi Axiata PLC, Kaspersky, ICT Distribution, and the media. The gathering underscored the joint commitment to fostering a digitally secure Bangladesh.
Kaspersky Premium is now available to all Robi and Airtel subscribers via web and mobile platforms, with a simplified subscription and activation process.
For more information, please visit: https://kaspersky.ictdistribution.net
